Marketing Plan: Costs of Spirt of Japan Lantern Festival 

 

Advertising Campaign

 

In-Flight Video                      $300K

Airport Duratrans                 $300K

 

Broadcast Campaign

 

Travel Channel Special       $ 400K

 

Customer Managed Relationships

 

VPK Flyer                               $100K

Welcome Mailer                    $100K

 

Online/New Media

 

National Online Advertising  $1.5 M

 

Promotions

 

McDonald's Promotion         $300K

 

Sales/On-Property

 

Sales Contest                      $100K

 

Synergy

 

The Resort Home Entertainment DVD   $200K

 

The total cost for our marketing plan for the Spirit of Japan Lantern Festival is $ 4.3 million dollars. This is not a realistic cost for a marketing plan, because of the size of our resort and the income that our resort bring into The Resort company as a whole. Our marketing plan for our campaign will be unique showcase that shows the excitement and emotions of the festival, and the beauty of hundreds of lanterns being lifted into the Louisiana night sky.