SWOT Analysis
Strengths
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Studio Ghibli is a well respected representive of the Japanese animation culture.
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Studio Ghibli is the largest Japanese animation studio known in the United States.
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Ghibli animations are suitable for all kids and adults of all ages.
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We have multiple movies from the studio to pull inspiration and theme from for each room.
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Themed Boutique resorts are on the rise around the world.
Weaknesses
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Not all people know the Ghibli brand.
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Not everyone in Louisiana will like a Japanese animation boutique resort.
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Not all Ghibli animations are famous in the United States.
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The city isn't that huge of a tourist attractor.
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Animation is not an industry or tourist attraction in the area.
Opportunities
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We can spread Japanese animation culture as Ghibli in America.
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It's possible to create newly and expand the hotel to take in new Ghibli movies.
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We can capitalize on the numerous amount of Studio Ghibli fans.
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We can host exchange students over to work in our hotel and let them experience American culture.
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Hotel Totoro would be a popular resort to host anime conventions.
Threats
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Disney is bigger than Ghibli in the world.
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Increase of import costs from Japanese manufacturing and merchandise.
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There is time lag to new Ghibli movies come in to the United States.
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Locals might not like the idea of hiring foreigners for the boutique. Locals will think it's a threat of jobs for them.
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The rise in popularity of Japanese animation may eventually fade to another genre.
